Every year, communications technology leader Twilio brings its global team together for SIGNAL, a multi-day conference built around new technology, big ideas, and what’s next. For SIGNAL 2026, Twilio partnered with Booklight Creative to produce an original comedy short film that would serve as the cold open for the event, premiering live to thousands of attendees on a massive LED stage.

Our team handled the creative and commercial film production from concept through final delivery, developing a cinematic comedy built around the “what ifs” of history and the role communication technology might have played along the way. The goal was to create something funny, unexpected, and visually ambitious that could grab the attention of a huge live audience and set the tone for the days ahead.

It was the kind of branded content project we love: big creative swings, practical filmmaking, an incredible production crew, and a standout cast. That cast also happened to include Sprinkles, a very stubborn but surprisingly affectionate donkey who quickly became one of the stars of the shoot.